I embed with your team part-time and build AI-powered systems that turn repetitive, time-consuming processes into something that runs itself. So your people can get back to doing their actual jobs.
Tell me what's eating your time
Someone left and their workload just got absorbed by everyone else. No backfill, no extra budget. Just more on every plate.
Half the week disappears into copying data between apps, reformatting the same documents, and chasing information that lives in three different places.
Growth should feel good, but every new client just means more admin. The processes that worked at five clients are falling apart at fifteen.
I've been the person inside these businesses, holding everything together with duct tape and spreadsheets. I built my way out of it, and now I do the same for other teams.
I learn how your business actually runs, find where time disappears, and build AI-powered systems that get it back. Everything is custom to how your team works, whether that's a focused project or ongoing support.
Multi-week content cycles compressed into hours. Planning, writing, quality checks, publishing, all systematised so your team isn't reinventing the wheel every month.
That report someone spends every Friday building by hand? PDF processing, document generation, data formatting. I turn the stuff that eats entire days into something that takes minutes.
Invoicing, reporting, project management, contractor coordination. Your team already does this on autopilot (badly). I make it actually work.
Before I build anything, I look at how work actually flows. Most of the time, faster doesn't require new tools. It requires better structure.
The systems stick around after I leave. So does the documentation. I build things that your team can actually operate, not black boxes that fall apart without me.
A small workplace wellness company delivering monthly branded content to 100+ client businesses. The team went from small to smaller, and everything that person had done needed covering. Product, content, communications, project management, operations, data analytics, tech oversight. I took it all on.
50 custom AI skills across 2 interconnected workspaces. A 350-resource content library catalogued in 6 days (it didn't exist before). A 4-stage quality pipeline for every piece of content. Planning systems that generated first-pass planning packs from real performance data. 5 operational functions (invoicing, budget, contractors, subscriptions, tech oversight) systematised from scratch.
Monthly production that previously needed a 12-week runway was compressed into parallel execution. The newsletter was brought in-house with 4 quality stages the external writer never had, saving $2,700-$3,840 per year. Planning meetings shifted from "brainstorm from scratch" to "review and decide."
Every system I build is documented, tested, and designed to run without me.
I joined before the app launched and loaded hundreds of assets with a tiny team to get it live. Over 7 years I moved from content coordination to production management to content strategy to directing content and customer engagement across a platform with 250,000+ subscribers.
Led content strategy across 4 apps. Co-led the company's first customer acquisition survey. Drove a full CMS migration with taxonomy development. Managed 10-15 concurrent projects, built the team's performance management practices, and ran monthly cross-functional presentations to product, marketing, and CX stakeholders. Introduced AI tools toward the end of my tenure.
Record engagement across multiple metrics despite a declining user base. Selected for the company's most critical cross-functional initiative. Rated "above expectations" across all performance categories in my final review.
I built these to solve real problems I'd seen firsthand. Each one eliminated weeks of manual work.
Bulk updated 662 customer service macros during a platform migration. Eliminated weeks of manual copy-paste.
Autonomously created 8 programs and deployed 700+ routines to production. Days of manual data entry, gone.
A system of 13 specialised AI agents that autonomously generates content briefs from research to final output.
10+ years across
10+ years in content, operations, and product across fitness, wellness, and tech. Seven of those at a major digital fitness platform, where I went from loading the first app content to leading the content and engagement team.
My most recent role threw me into the deep end. Small team, big workload, colleague gone. I built AI systems that turned an impossible job into a manageable one, and delivered more output with better quality than the full team had before.
Now I do that for other businesses. Melbourne-based. University of Oklahoma grad. Unreasonably good at making messy processes make sense.
Let's talkI'll tell you if I can help. No pitch deck, no 12-step sales process. Just a conversation about what's not working and whether I'm the right person to fix it.
Or just email me at emilywebster25@gmail.com